The Habano Festival is the most important event for Habano lovers. Organized for the first time in 1999, since then it is held every year during the last week of February. Through the years, the Festival continues to maintain its spirit of celebration and tribute to the best tobacco in the world intact. Not only has it become the best spokesperson for the excellence and quality foundations of Habano, but it is also recognized as the ideal place for the exchange of experiences among fans from all over the world. For a week, Habanos lovers from all over the world gather in Cuba to pay tribute to the Habano and delve into the secrets of a tradition treasured through the centuries. The program of activities includes everything from guided visits to plantations, to Habanos tasting seminars and dazzling social events. They also have the privilege of being among the first to taste the new Habanos that are presented during the Festival. The Festival welcomes around 1000 people from about 80 countries around the world. In addition to devoted Habano fans and professionals, such as distributors and retailers, many international personalities from culture, gastronomy, cinema, fashion, sports, collecting and the world of luxury also attend. They all share a common passion: Habano.